The 20/2021 Winter Workshop series concludes with the fourth virtual workshop on March 18, 2021 via Zoom. Fees are $10 for Members and $15 Non-members.
To register by phone, please call Berkshire Grown at 413-528-0041. Registration closes at 4pm on the day of the workshop. Thank you.
Marketing Strategies for Farm Stores & e-Commerce Sites with Jeremy Plotkin
6:30-7:30PM via Zoom
With more consumers sourcing food directly at farm stores and through farm webstores, learning how best to merchandize and market your farm’s products is key to growing your business. Hear Jeremy Barker Plotkin of Simple Gifts Farm (Amherst, MA) talk about how they have integrated a marketing strategy into the management of their farm store and web presence in light of the pandemic and moving forward. Jeremy will talk about the importance of developing a marketing strategy when it comes to a farm’s business and sales, and will share some of his own tactics. He will also review some of the continuing education resources he found useful while navigating how to effectively market Simple Gifts’ on-farm retail store and e-commerce site.
Jeremy Plotkin, together with farming partner David Tepfer, owns and operates Simple Gfits Farm in Amherst, MA. The farm provides organic produce through a CSA, manages a retail farm store and has made the pivot during the COVID-19 pandemic to launching a successful online webstore.
Berkshire Grown presented these workshops earlier this year:
January 14, 2021
Intro to Silvopasture, from a Forester’s Perspective with Jeff Jourdain
Silvopasture is the intentional integration of trees and grazing livestock on the same land in order to help provide forage fodder to livestock while managing the health of forest and pasture. This 45 minute presentation will focus on establishing silvopasture practices to integrate trees, forage and grazing animals for livestock farmers from a forester’s perspective. This particular workshop is intended for current livestock farmers and farmers interested in introducing livestock to their farm. We will talk about native pasture grasses, fertilization and nitrogen-fixing legumes and rotational grazing that promotes vegetation growth and harvest.
Jeff Jourdain is a consulting forester who works with Northeast farmers to introduce silvopasturing systems to their farming operations.
January 28, 2021
Grant Writing for Farmers
Are you considering applying for a state, federal, or foundation grant to enhance your farm enterprise? This workshop will help you learn more about the process and prepare you to submit your own grant proposal.
During this workshop we will discuss the types of grants are available to farmers; the most common application questions how to prepare a basic, adaptable answer. We will also talk about how to tell the story of your farm business to potential funders and how to turn your dream idea into a fundable project.
There will be an overview of MA state grants, how to read Request for Proposals to determine the right funding fit for your farm’s needs, and what reviewers look for in a strong grant proposal.
Workshop Facilitators: Kristen Whitmore is a Food Systems & Community Planning Consultant and Melissa Adams works for Massachusetts Department of Agricultural Resources.
February 9, 2021
It’s Worth Your Time and Energy: Social Media to Grow Your Community with Dawn Stanyon
You’re busy, you’re tired, and you feel like your creativity is tapped out. Using social media to communicate about your farm needs to be easy and absolutely worth your time. Berkshire Grown’s social media consultant will share a handful of best-practices and useful tools to make your content creation almost second nature. Content will include: what social media sites you should use; which creative tools are the most helpful; how to build an engaged audience; and when to consider placing digital ads.
Dawn Stanyon helps small businesses and non-profits to understand their brand, tell their stories, and grow their fans through outstanding social media content. You’ll find her at professionalityconsulting.com, and on Instagram @professionality and Facebook @professionalityconsulting.