Thursday, February 21, 2:00-5:00PM
Community Room, Stockbridge Town Hall
50 Main Street, Stockbridge, MA
Marketing and branding is really just a process of telling your story and the story of your farm. In this workshop presenters, Margaret Roach and the farmers from Tiny Hearts Farm, will take us through the process of website design and story-telling. We will then have the chance to see how it all works using workshop participants to demonstrate some of the steps in working through the design and branding process.
Margaret has over a decade of experience using WordPress, first in her role at ‘Martha Stewart Living,’ and then to run her own site, AWaytoGarden.com. In recent years, she has used her expertise, as an author, entrepreneur, and web-worker, to help farms, like Windy Hill Farm in Great Barrington and Tiny Hearts Farm in Copake, NY, redesign or design their websites and craft a clear and compelling message to their customers.
Presenters: Margaret Roach is a self-described, corporate-publishing dropout, having left the city and “success” at the end of 2007 for a life lived much more quietly and close to nature. She gardens (publishing a popular garden website since 2008); writes books; and lectures a lot, hoping to proselytize others into digging in, too. She also help people make websites.
Jenny Elliott and Luke Franco from Tiny Hearts Farm are farmers, not florists, first. They are committed to being growers of an ever-wider palette of high-quality, healthy-for-the-land, healthy-for-people flowers. Tiny Hearts Farm, is what germinates when two classically trained musicians are set loose in a new creative medium: 15 acres of gorgeous Hudson Valley soil managed by organic practices.