Social Media Strategy Basics for Farms & Farm Stores
Thursday, March 15, 5:30-8:30 PM
Lenox Community Center, 65 Walker St, Lenox MA
$10 for Berkshire Grown members; $20 for non-members.
Supper will be provided.
RSVPs required. Register here.
For modern businesses, having a strong presence on social media is an essential part of any marketing plan. In this workshop, we’ll demystify some of the largest and most popular social networks to help you decide which ones to use, and how to leverage them to forge ongoing relationships, communicate your unique story, and expand your reach. We’ll also cover your 4-step strategy for posting frequency, types of content, creating an editorial calendar, and setting goals and measuring success.
Robin Catalano, Creative Content Consultant
Robin knows that stories sell, and she’s on a mission to help businesses large and small tell their unique story, increase audience engagement, and drive revenue. Prior to launching her own creative-content crafting and consulting business, Robin was the Managing Editor of Digital & Social Media for The Annie Selke Companies. Under her guidance, the company grew a following of more than .5 million engaged fans across social platforms and the Fresh American Style blog. She holds an MA in English, has worked as a journalist and editor of 350+ fiction and nonfiction books, and speaks frequently at conferences/workshops. Learn more at robinwriter.com.