CISA Advanced Marketing Workshops

Posted on January 2, 2015 // view all Workshops

Join Community Involved in Sustaining Agriculture (CISA), our colleagues in the Pioneer Valley, for 3 Advanced Marketing Workshops this winter:

Strategic Marketing

January 21, 6:00 pm – 9:00 pm

Location: TBD

Is your marketing strategy “we sell whatever we have to anyone that will buy it”? Learn how a focused strategy and specific efforts can reduce your marketing labor needs and make every step count. If you want to sharpen and focus your marketing skills or just don’t know where to begin developing a marketing plan, Matt LeRoux from Cornell Cooperative Extension is here to help you get started! Learn how to develop a marketing strategy around your core customers and how to develop communications based on this strategy, including customized special offers/promotions.


Evaluating Market Channels and Setting Prices

February 11, 6:00 pm – 9:00 pm

Location: TBD

This session will teach farmers how to evaluate market opportunities in different marketing channels and then to develop product pricing for each channel. Matt LeRoux from Cornell Cooperative Extension will cover practical methods to set the right pricing for your farm and market. Farmers will be better prepared to make informed decisions about setting prices (volume vs. niche, specializing vs. diversifying, etc.) and adjusting prices for different markets (What are the types?, Which are most effective?). Other topics include whether loss leaders or special sales are a good idea for your farm, and how to manage promotions.


Market Research: Identifying your Customers

March 11, 6:00 pm – 9:00 pm

Location TBD

This advanced workshop will walk through the process of identifying your farm business’ target audience and help you develop a clear understanding of your customer’s perception of your brand. Attendees will break into small groups and “workshop” different farm target audiences. The class will also provide tools to assist farmers in completing their own market research with “core customers” (ideas for identifying top customers, sample interview questions for top 10 customers, etc.).


Note that these workshops will be targeted toward providing attendees with skills needed to leave class and develop a comprehensive marketing plan. Local Hero members receive a discounted rate of $35 for the three-part series, or $15 for each individual session. The cost for non-members for all three sessions is $45, or $18 for individual sessions. Each class includes dinner. Register online at For more information, contact Devon Whitney-Deal at 413-665-7100, ext. 22 or email

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