The Business of Wholesaling

Posted on December 21, 2017 // view all Workshops

The Business of Wholesaling

Tuesday, March 6, 5:30-8:30 PM
Lenox Community Center, 65 Walker St, Lenox MA
$10 for Berkshire Grown members; $20 for non-members.
Supper will be provided.

RSVPs required. Register here.

The decision to sell to local retailers, restaurants, and distributors isn’t just about maximizing your gross sales. It’s also a decision about what you want your farm business to look like, what kind of relationships you want to have, and how your farm fits into the needs of larger buyers. This workshop will help you answer the questions: “Am I the right person to be marketing my product wholesale?” and, if so, “How do I succeed?” Join our panel for insights into the business of wholesaling and best practices for working with local retailers. Panel presenters include Brian Zweig, business management consultant, and managers from Guido’s Fresh Marketplace and the Berkshire Co-op Market.

Brian Zweig, Business Opportunities Management Consulting

Business Opportunities Management Consulting helps organizations in developing business plans, marketing and identifying sources of funding.

Since founding his consulting practice in 1998, Brian has worked with a wide variety of businesses, including farms and food businesses.  He has also worked with a number of organizations that provide assistance to the ag sector including Hudson Valley Agribusiness Development Corp, The Carrot Project and Berkshire Grown.

In addition to his professional experience, Brian formerly was president of a local land trust and was a county legislator, where he served on the legislature’s ag committee and on the board of the county’s soil and water conservation district. Brian holds an MBA from the Amos Tuck School at Dartmouth College and a B.S. in Agricultural Economics from Cornell University.

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