Berkshire Grown began hosting the region’s only off-season farmers markets in 2009, when we organized the first Holiday Farmers Markets in response to the demand for more year-round access to locally-grown products. Community support has been tremendous and the markets have continued to grow annually. These markets provide an opportunity for residents and visitors throughout Berkshire County to access local foods and products in the winter months and have become an essential source of off-season income for Berkshire farmers.
All markets feature locally-grown and produced foods, live music, lunch fare, and activities for children. Admission is free and SNAP and HIP benefits are available at all markets. There will be approximately 70 vendors at the November and December markets and 45 vendors at the January and February markets.
Our mission: Berkshire Grown supports and promotes local agriculture as a vital part of the Berkshire community, economy, and landscape.
Tentative Market Dates
Saturdays, November 18, 2017, December 16, 2017, January 13, 2018, and February 17, 2018; 10:00am – 2:00pm.
Located at the Monument Valley Middle School, Great Barrington. (These are our preferred dates for the markets. We are waiting for final confirmation from MVMS.)
- Prompt and friendly responses to vendor questions
- Comfort with Microsoft Excel
- Ability to create email lists
- Access to a home computer or the ability to work in Berkshire Grown’s Great Barrington office as needed to fulfill the job duties
- Knowledge of the local farming community
- Experience managing a farmers market or similar event
- Experience growing attendance at farmers markets
Job Description and Duties
BEFORE THE MARKETS
- Work with BHRSD Principal, teachers and staff:
- recruit student volunteers to help vendors set up
- arrange for flyers to go home w/ students
- coordinate one student table per market
- Call Great Barrington Police before each market to secure 4 hour traffic detail.
- Coordinate musicians for the markets. Ensure that stage, music stands, and other needs are met.
- Plan activities for markets. Work with BHRSD to involve students (face painting, etc). Coordinate with Berkshire Co-op Market’s Food Adventures Program. Grow number and type of market activities for this year.
- Review vendor fact sheet.
- Distribute fact sheet to vendors via e-mail before each market and respond to questions and concerns.
- Manage and update vendor email lists.
- If needed, work with BG’s Program Manager to ensure vendors meet application deadlines and submittal requirements: payment, certificate of insurance, and Board of Health paperwork.
- Work with Executive Director on strategies to boost attendance, including a plan for distribution of flyers, press, possibly an incentive or drawing, etc.
- Distribute flyers and 1 week before the market post yard signs
- Design layout of vendors at market, building on past design. Review with Program Manager and Executive Director.
- Map which vendors need a power outlet – become familiar with electrical outlets and amount of power, may require meeting with a school custodian.
DAY BEFORE AND DAY OF THE MARKETS
- Arrange access to the school the evening before each market to mark vendor spaces with tape and names of the vendors
- Work with Executive Director and Outreach Coordinator to plan Berkshire Grown’s information table, membership drive, drawing, and items for sale.
- Set up coffee if there is no coffee vendor
- Help Executive Director recruit and coordinate volunteers to set-up and staff BG’s table.
- Coordinate with custodians regarding space set up: tables, chairs, caution cones, traffic flow, signage, easels, floor mats, stage access, and timing of unlocking doors for set-up (the night before and the morning of each market).
- Respond to vendor and customer questions and concerns during each market.
- Distribute and collect vendor survey at the end of each market.
- Create dot survey for customers.
- Create a report from the dot survey.
- Collect and clean up signs, tape, etc. at the school and around town.
AFTER THE MARKETS
- Work with the Executive Director to follow up with vendors via phone and email to collect any surveys and sales data that was not submitted on the market day.
- Enter confidential survey data into Excel.
- Evaluate the market – attendance, sales, survey, publicity, with the Executive Director after each market.
- Plan publicity, vendor layout, and dot survey for the next market based on evaluation.
- Meet in Pittsfield to evaluate the markets with BG staff and Williamstown market manager in February.
Hours and Compensation
This position begins in October 2017 and runs through February 2018. The job requires approximately 100 hours. The pay is $2,000.
Please email your resume and cover letter to firstname.lastname@example.org with the subject line “GB Market Manager Application” or mail your application to PO Box 983, Great Barrington, MA 01230. Applications are due September 5th.