Adapting to the Changing Local Foods Market
Meal kits, delivery, demographics, and other trends are changing consumer habits. Many of the new food products coming to market look like they’re made by small local businesses, but are backed by venture capital or giant consumer product companies with big budgets. As the local foods market matures and competition increases, it’s harder for farmers and food producers to break in and stay viable. This workshop will showcase current trends and offer tools and techniques to help your farm or local food business adapt to the changing market, differentiate yourself, and stay relevant.
Workshop presenter Myrna Greenfield is the “Top Egg” at Good Egg Marketing, a Boston-based marketing agency specializing in food and farms. She’s a frequent speaker at conferences, events, and workshops. Greenfield holds an MBA from Simmons School of Management and lives in Jamaica Plain.
Preregistration requested, $15 for Berkshire Grown members and $25 for non-members. Join or renew your Berkshire Grown membership here.